Lewden: From Scattered Data to Industry Gold Standard

🔍 The Problem

Lewden, an established UK electrical manufacturer, had the same problem we see in most companies that come to us: product information scattered everywhere.

• Engineering held the specifications
• Finance controlled the pricing
• Supply chain managed logistics data
• Marketing had assets on various drives and folders

Nobody had the complete picture. When a customer asked a simple question — "What's the IP rating on this connector, and can you send me the datasheet?" — it triggered an internal scavenger hunt.

This created three specific headaches:

⏱️ Slow response times. Customer enquiries that should take minutes were taking hours. Staff were chasing information instead of serving customers.

🔀 Inconsistent channel data. Lewden sells through wholesalers and online retailers. Each channel needed product data in different formats. Without a central source, keeping everything aligned was a constant manual effort — and mistakes crept through.

📋 ETIM compliance gaps. The electrical industry runs on ETIM (European Technical Information Model) standards. Lewden needed to classify their products properly, but with data fragmented across departments, consistent classification was nearly impossible.

They knew the situation wasn't sustainable.

🛠️ What We Did

We started where we always start: understanding what Lewden actually needed, not what we assumed they needed.

✓ Setup and training — included. No implementation fees, no consulting charges. We built their PIM structure with them, not for them.

✓ Data consolidation. We worked with each department to extract their piece of the puzzle — specifications from engineering, pricing from finance, assets from marketing — and brought it into one central system.

✓ Data cleanup. Duplicates removed. Formats standardised. Gaps identified and flagged. The goal wasn't just to migrate data; it was to make it actually useful.

✓ ETIM classification. We mapped Lewden's products to ETIM standards systematically. This wasn't a nice-to-have — it was essential for their industry credibility and their relationships with distributors.

✓ Ongoing support. Weekly meetings to work through issues, answer questions, and refine the system as Lewden's team got more confident.

📈 The Results

⚡ Response times collapsed. What used to take hours now takes minutes. A customer asks for product information, Lewden delivers it immediately — complete, accurate, with images and datasheets attached.

🎯 Time reallocated to higher-value work. The hours previously spent hunting for data are now spent on activities that actually move the business forward.

📣 Marketing unlocked. With centralised, accurate product data, Lewden's marketing team can create content, update catalogues, and launch campaigns without waiting for information from three different departments.

🏅 Gold Standard EDATA certification. This is the big one. Thanks to the ETIM work, Lewden achieved Gold Standard certification from the Electrical Distributors' Association. In their industry, this is a genuine mark of data excellence — and a competitive differentiator when working with major distributors.

💬 What Lewden Said

"OneTimePIM didn't just solve our data problem — they changed how we operate. The efficiency gains are significant, but what really stands out is how this has positioned us as a leader in data management within our industry."

— Lewden, Head of Digital Transformation

🔁 The Pattern

Lewden's story isn't unique. We see the same situation repeatedly:

• Data scattered across departments
• No single source of truth
• Staff spending hours on tasks that should take minutes
• Industry standards impossible to meet consistently

The fix isn't complicated, but it requires proper setup, clean data, and ongoing support to make it stick.

That's what we do.

Want to talk about your situation? Book a demo — we'll tell you honestly whether OneTimePIM is the right fit.