Ansell Lighting: From Data Challenge to Industry Showcase

🔍 The Problem

Ansell Lighting, a well-established UK lighting manufacturer, came to us at a critical moment: they were launching a new website and realised their product data wasn't ready for it.

The issues were familiar:

🌐 Website launch pressure. The new site needed a centralised data source to pull from. They didn't have one.

🤝 Wholesaler data sharing. Partners needed up-to-date product information — specs, images, documentation. Getting that to them was manual, slow, and error-prone.

⚡ Market pace. Lighting moves fast. New products, updated specs, regulatory changes. Their data couldn't keep up with the business.

🎯 Usability. Previous attempts at data management had been too complex. They needed something their team would actually use.

The website deadline made the problem urgent. But the underlying issues had been building for years.

🛠️ What We Did

✓ Data consolidation. We tracked down product data from across the business — specifications, pricing, technical details — and brought it into OneTimePIM.

✓ Asset organisation. Instruction manuals, product images, datasheets, certificates. Everything now lives in one place, linked to the right products, accessible to anyone who needs it.

✓ WooCommerce integration. Ansell runs multiple websites. We connected OneTimePIM directly to their WooCommerce stores, so product updates flow through automatically. No manual re-entry, no copy-paste errors, no developer needed for day-to-day changes.

✓ ETIM classification. We worked through their catalogue systematically, mapping products to ETIM standards. This wasn't just box-ticking — proper classification is essential for working with major electrical distributors.

✓ Ongoing support. Regular meetings to refine the setup, answer questions, and help the team get confident with the system.

📈 The Results

💪 Data became an asset, not a headache. Product information went from being a constant problem to something Ansell actively uses as a competitive advantage.

🎛️ Manageable at scale. Thousands of products, multiple websites, numerous wholesaler relationships — all managed from one central system without drowning in spreadsheets.

😊 Faster customer response. When customers or partners need product information, Ansell delivers it quickly and accurately. No more hunting through folders or waiting for someone to dig out a datasheet.

🏅 Industry recognition. Ansell was invited to present at the Electrical Distributors' Association Digitalisation Forum — showcasing their data management approach to the wider industry.

That last point matters. They went from struggling with data to being asked to teach others how to do it properly.

💬 What This Means

Ansell's situation wasn't unusual. A website launch, a looming deadline, years of accumulated data mess finally demanding attention.

What made the difference:

• A system that actually fits how their team works
• Integrations that eliminate manual re-entry
• Proper setup and training so it actually gets used
• Ongoing support to keep improving

The website launched on time. The data foundation they built is still serving them — and their wholesalers, and their customers — every day.

🔁 The Pattern

We see this regularly in lighting companies:

• Complex product ranges with deep technical specifications
• Multiple sales channels (direct, wholesale, retail)
• Regulatory and classification requirements (ETIM, energy ratings)
• Marketing teams who need assets fast

Ansell solved it. So have five other major lighting companies we work with.

Facing similar challenges? Book a demo — we'll tell you honestly whether we can help.