Unlimited Product Channels

Manage your data for multiple marketplaces and languages seamlessly

  • Channels allow you to store the same product information in different ways.
  • This means you can have channels for different languages, websites, customers, or marketplaces.
  • You can remove attributes and products from view in different channels, and lock some data to the Master channel like dimensions or numbers that won’t vary.

The Master Channel is the base channel for data entry and is where the core data lives. When you create a new channel, you can then choose on an attribute-by-attribute basis whether you want the values to come from the Master Channel or if you want a different value for this channel. For example, the attribute 'Length' will be consistent wherever the data is shown, so you would want to inherit this value from the Master Channel. However, your ‘Description’ might be channel-specific, as the UK website will have a different description to the French website. Creating a channel also allows you to change the date and number formatting, as these can vary by geographic location.

Channels are useful for navigating between marketplaces. Some of our clients have set up channels to sell on Amazon or Shopify. Within these channels, some attributes may differ, such as the product description. Some clients use channels to view and edit only the attributes that they export to their ERP system.

Our powerful permissions settings allow you to decide which teams or individuals can view each channel. For example, the Spanish branch of your company will only see the Master data and the Spanish data, but not the French or German channels. Products themselves can also be hidden on a channel-by-channel basis. You might want to only retail some of your products on your Amazon store, but all of your products on your own website.

Within our PIM system, there is no limit to the amount of channels you can set up. It makes expanding into more markets painless, saves hours of human resources, whilst eliminating the possibility of an error.