Product information management (PIM) is becoming more popular each year. Many companies are realising that having an efficient system to manage product data is an important part of running a modern business. This article is for the companies that haven’t decided if investing in a PIM system is worth it for them. We outline some of the main benefits of product information management.

Companies know they have to manage their product data better but are not sure how. The main challenges are outlined with a brief description of how Product Information Management systems (PIM) can help to alleviate the problems and increase competitiveness.