A customer asked us to feed product data to their support bot. The right answer was not to integrate with that bot, but with every bot. Here's how an MCP server lets Claude, ChatGPT or any AI talk directly to your PIM, how we kept it safe, and why one customer got giddy watching the demo.

A major online retailer with millions of SKUs is still managing product data manually. Meanwhile, a manufacturer using a PIM turned around revised data in hours instead of weeks. As AI reshapes ecommerce, the gap between organised and chaotic product data is about to become a chasm.