Excerpt: A major online retailer with millions of SKUs is still managing product data manually. Meanwhile, a manufacturer using a PIM turned around revised data in hours instead of weeks. As AI reshapes ecommerce, the gap between organised and chaotic product data is about to become a chasm.

A customer conversation about a website rebuild accidentally designed the future of product data interaction. When AI can hold your entire catalogue in context, the portal era is over — and what replaces it is better for everyone.