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For obvious reasons, it's important for businesses to organise their digital assets and product information together. It wouldn't be any good to have all your product data collated in a system and then all the images and videos associated with those products stored elsewhere.

So when a company is looking for a PIM (Product Information Management) system, a DAM (Digital Asset Management) system is almost certain to come into the conversation. One organises your product data and the other looks after all the images and videos associated with it. They need to be together.

The problem is, Digital Asset Management is often considered an optional extra when people look to move onto a PIM system. It's a hidden additional charge further down the line. An optional extra. Like buying a new car, and then discovering you need to pay extra for a rear windscreen wiper. It's unnecessary and leaves a bad taste. But it doesn't need to be like this.

The OneTimePIM approach is different. We understand DAM is an essential part of a company's Product Information Management system, and it would make no sense for your digital files to be separate from all your other data, so we include them both together, as part of every package we offer.

And that just happens to have given me the perfect opportunity to tell you about our DAM engine... fancy that.

Our Digital Asset Management engine will reformat and optimise any images you add to suit any website or catalogue that you're sending the pictures and videos to. It's 2020, and gone are the days when you need to keep fifteen different versions of the same image to meet the requirements of every single Amazon, Shopify, SquareSpace or other website. Just have one version of an image, put it into our PIM and it will be resized and optimized to the required specifications on all your marketplaces and catalogues. For example, the original image could be a 2,000-pixel jpg file, but you can output it to an 800-pixel png or webp. Furthermore, all images are stored on a CDN (Content Delivery Network). This is a platform of servers that speeds up access to images for users all around the world, by using the server nearest to their location. Clever.

So don't pay more for Digital Asset Management. You don't need to and shouldn't have to.