Magento is not a PIM. It may be able to store product data, but it is limited in terms of which data it can store. Magento also does not allow for media storage, which is often a key feature of a PIM.
Magento can be connected to a PIM that is able to efficiently update product data to be used in the store page.
A PIM is very useful for users and corporations who wish to be able to upload and/or update large quantities of data for their products. A PIM also allows a business to be able to store product media in a central location with ease of editing and attributing the images to several products simultaneously.
What is a PIM for e-commerce?
A PIM is a system used for storing product data that can be manipulated to serve various purposes across multiple channels.
Some features of a PIM include:
- Dynamically generated customisable datasheets
- Connectors to various e-commerce platforms, including Magento
- Scheduling and reporting functionality for connectors to automate data uploads
- Collecting all product data and media in one centralised location, allowing for better data integrity and easier updating product data
Due to its speed and efficiency in uploading products, a PIM can make populating an e-commerce platform much easier. OneTimePIM has custom-built connectors with the key e-commerce sites, including Magento. This streamlines your workflow and improves time to market.