Luceco Case Study

Luceco

Luceco PLC are market leaders across key electrical categories and operate on a truly global scale. Their brands Luceco, BG, Masterplug, and Ross provide a diverse product offering across trade and retail sectors.

Challenges

Luceco faced the task of achieving a consistent method for both storing and transmitting their product data. A flexible system would be required to cope with the needs of a global operation spanning across multiple brands and languages.

Our Role

OneTime's product management tools became the central repository for storing data from all four brands. The versatility of the system meant storing the data across multiple languages was not a problem. Asset management tools allowed Luceco to also store a variety of assets for each product, such as images and associated documents. We worked alongside their web development company to utilise OneTime's API as a method of delivering this product data to Luceco's new website.

Results

Luceco benefits from a centralised hub where their product information can be contained and delivered to their website and other partners in an efficient manner. The process of amending existing products, as well as adding new products and ranges, has been streamlined to minimise the issues that come with such a large and varied product offering.

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Electrika Ltd

Parkway House,

Palatine Rd, Northenden

Manchester M22 4DB

Phone 0161 883 3212